You can smell this as soon as you break the seal and once open from across the room it's that dank. The smell is hard to describe, like a little skunk mixed with Brussels spouts and maybe gas. Enough to make a nonsmoker go peeyou. The effects are a pleasant buzz not overwhelming. Not as good for pain and sleep as some purple varieties, but more of a daytime strain. I'll buy it again sometime it's on sale again.